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limited edition

THE ZEPHYR DRESS

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Every step of the way our focus remains on quality; From the designs we create, the meticulous manufacturing process, and the service we offer Heidi Frank customers. Made here in Aotearoa, because control over the quality is paramount. Heidi Frank fabrics are chosen because of the way they fall, because of the way they flatter, and because of the way they feel. Timeless luxury, ready for the lounge at your favourite Après bar, or for a casual dinner at home with your favourite people. Designed with thoughtful attention to lifestyle and leisure, you can feel confident wearing Heidi Frank anywhere.

We value every single person who makes our clothing, and we know that by prioritising the source of the clothes we wear, we contribute to a stronger New Zealand and a better fashion industry.

about Heidi Frank

W H O
I S
H E I D I
F R A N K .


Heidi Frank is created by a passionate group of women (and a couple of men) in Marlborough New Zealand. Designed, manufactured, and distributed under one roof, our small team facilitates the design and production of our high quality NZ made clothing. With an eye for detail, and existing systems in place, Heidi Frank hit the ground running in December 2020 when we launched. Every 4 to 6 weeks we release a new edition, while favourite pieces are often brought back in new colourways or patterns, each piece in our collection is limited and that is purely intentional.

Heidi Frank is the free spirit in all of us. She is fearless in her own wardrobe and knows how to have fun with every look. She is grounded enough to wear statement pieces every day and cherish each item of her collection, and creative enough to make each piece work in every season. She thrives in a work space that allows her to be her, she lives for the weekends spent with friends outdoors. She waits patiently for more time to herself, and to travel again, and she loves looking good purely because it makes her feel good about herself. 

OUR
NEXT
EDITION

Part of our mission is to reduce wastage and support the New Zealand clothing manufacturing industry. We do this by managing demand through our pre order system, and releasing editions regularly so nothing is mass produced. With lifestyle, balance, and the environment more important than before, the way we live our lives is changing. When you make a conscious choice to invest in new clothes, it’s important to make what you buy matter. That means your clothing should transcend the seasons, it needs to be high quality, and made in styles that stand the test of time. Take a look at our past editions below, and shop our latest edition here.

"All the items made by the HF team are off the highest quality and you can tell care has been taken to make them. They are easy wash and wear, can be dressed up or more casual, and, I guarantee (nearly) that you'll get complimented!"

"I love the how flattering the Quinton dress is. It skims my curves in all the right places and feels feminine but practical. I feel really confident in it."

"The simplicity of the designs, the quality, the fabrics, that they can be mixed and matched with items I already have in my wardrobe... absolutely a fav brand I will always go back to!"

"I love how transparent Heidi Frank is with the process - it’s so good to see behind the scenes! To know that each piece is hand made just makes it feel that bit more special! The versatility of the pieces are dreamy and the quality is amazing!"

"I have purchased 3 garments from Heidi Frank and love them all. Gorgeous to wear and the sizing is accurate. Love supporting NZ brands and love that all garments are made in NZ. No regrets with my purchases and will continue to be a loving and loyal customer! X"