The Story
Heidi Frank.

Dreamed up as a name that would embody the timelessness and uniqueness of each design, Heidi Frank is not named after anyone in our team. Instead she is hiding inside each of us, and when you wear the label, you sense her presence.

Our carefully crafted pieces are for people who love a feminine twist on modern, minimalist styles.

New Zealand made, because control over quality was paramount. Heidi Frank is run by a small team of dedicated clothing lovers in Marlborough.

Bold in design and subtle in colour. The absolute perfect duo...
Heidi + Frank

The Look


You know who you are, and you don’t become someone else, because a situation expects it. You wear what makes you feel good… with an air of confidence and a little edge you will breeze your way through any occasion in Heidi Frank. With lifestyle, balance, and the environment more important than before, the way we live our lives is changing. When you make a conscious choice to invest in new clothes, it’s important to make what you buy matter. That means your clothing needs to transcend the seasons, it needs to be high quality, and a style that stand the test of time. It needs to be designed + made here in New Zealand. When you make Heidi Frank your choice, you are empowering New Zealand Made, your supporting our economy, and you are becoming an ambassador for our brand. Gone are the days of saving a new dress for a special occasion. At Heidi Frank we wear our special pieces every day, sometimes dressed-up, often dressed-down. We believe in minimalism, authenticity and doing what we love + doing it well.



Our Creative Director Ingrid, works with the wider design team, to successfully create pieces that embody the edgy and confident vibe of Heidi Frank. Born & raised in Marlborough where she still resides, Ingrid has a strong eye for detail and knows what her customers love. Her favourite Heidi Frank garments are the Quinton, and closely followed by Noah, James, Finn & Harper. A creative at heart, with a hidden talent for extreme organisation, her dedication to Heidi Frank is demonstrated with each thoughtful design. 

Heidi Frank is created by a passionate group of women (and a couple of men) in Marlborough New Zealand. With existing systems in place, this small team facilitate the production of high quality New Zealand designed and manufactured clothing. Our goal to deliver high quality New Zealand made clothing is only possible because these amazing people believe in our brand. They understand that for a customer to return and buy from Heidi Frank again, every single garment that leaves our warehouse must be meticulously checked and made with absolute care and attention. We value every single person who makes our clothing, and we know that by prioritising the source of the clothes we wear, we contribute to a stronger New Zealand and a better fashion industry. 

About Heidi Frank
About Heidi Frank

Feature Products

Limited Runs

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New Zealand Made

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Timeless Styles

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On Order Over $100


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